Automechanika Launchpad for HyperDrive Lubricants

Automechanika took place for the first time at Birmingham’s NEC from 7-9 June 2016, and we were there to showcase the new premium HyperDrive Lubricants range.

On day one following a quiet start the exhibition got busier mid morning with visitors commenting how impressed they were by the stand and new branding.

On the second day we were joined on the stand by Rob Austin and Simon Belcher of BTCC team Handy Motorsport. The buzz was very noticeable and it was great to see so many representatives of different levels from all different worldwide companies.

An even busier day on the stand with the attendance of both Simon Belcher CEO Handy Group and Handy Motorsport along with Rob Austin (team driver) saw additional attention drawn to our stand and the HyperDrive range.

Customers, suppliers and even competitors who visited today continued to comment on the branding with potential distribution opportunities being discussed.



The exhibition proved to be a great success with several future opportunities to explore post exhibition. The HyperDrive lubricants brand was received well and looked strong alongside other offerings at the exhibition with several existing and new customers already placing orders. If you’re interested in ordering or becoming a distributor please don’t hesitate to get in touch.

We would like to thank all visitors to our stand for making the launch of HyperDrive such a success.

Over the coming months, we’ll be shipping orders and running more promotions and competitions so watch this space.  We’re already looking forward to Automechanika 2017, please come back and visit us.